How To: You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

Did you know you can use your Nike sneakers as a fishbowl? Or video game controllers? Or dueling race cars? In honor of Nike's 78th birthday, Paul Jenkins, a graphic designer in the UK, held a themed "redesign" initiative for this year's London Design Festival. The results are incredible.

Just a small selection of striking examples below. Click through to see all 78 projects.

1. WEIDEN + KENNEDY TOKYO LAB

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

2. FRED BUTLER + CHRISSIE ABBOTT

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

3. NICK MARSH

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

4. NICOLA RYAN

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

5. MATT BLEASE

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

6. THIS IS STUDIO

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

You Won't Believe Just How Crazy These 75+ Nikes Are About to Get...

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